Producing Personal Training Business Cards That Work
Producing personal training business cards that work are an integral part of the process in which every new or even veteran trainer should engage to ensure business success. No tool in the trainer's business toolkit can be so simple and yet so important to getting the message of the business across, for that matter. And it's quite often the first item a customer sees when in a business situation with a proprietor.
We all tend to think of personal trainers in a more casual manner, and dressed in fairly casual attire. This isn't normally the wrong impression to have, to be honest. But fitness is a business, too, and in business people exchange cards. They're important tools, after all, that allow a trainer to get across a meaningful and serious message about the business and his or her practices within it.
Think of it like this: Most possible clients don't know or really initially care all that much about the trainer on a personal level. Rather, they know about the fitness issues which impact their own lives. In this regard, a well-designed card, with a good logo, can go a long way in assuring a customer who's considering hiring a personal trainer to help fix his or her fitness problems.
Remember that when a business is run professionally and avoids amateur hour stumbles, chances for gaining a customer can increase by as much as a full eighty-five percent, according to several studies which looked at cards and the ways in which they're used. "Business is business," as almost all of them said in so many words.
So then, what should be the minimum components needed to make up any effective card? Well, a prominently-featured name, for one thing. It should be properly presented, too. Save the nicknames and theatrical-sounding appellations for the infomercials. Gaining a customer should be treated as a serious activity, after all.
The job title needs to come next. It might be the case of the business being a one man or one woman entity, but the one man or one woman is still the person in charge, and the title needs to reflect this. It's perfectly acceptable to use "President/CEO," for example. Besides, it makes for good presentation when it comes to gaining possible customers. And even if the training business is run from the trunk of a car it's still a real world business, bottom line. So treat it like it is.
Always ensure correct contact information is on the card. Bad phone numbers or emails hurt the prospects for gaining those customers, after all. Also, any email address needs to be professional, and not of the prep school variety, like "weight.pumpingJim@xyzdotcom to use just one example. A professional business has a professional email address.
Producing personal training business cards that work isn't all that hard. There just needs to be proper attention paid to a few tried-and-true elements present on any effective business card, basically. When this requirement is observed in a sincere manner, the chance of acquiring customers can rise measurably.
We all tend to think of personal trainers in a more casual manner, and dressed in fairly casual attire. This isn't normally the wrong impression to have, to be honest. But fitness is a business, too, and in business people exchange cards. They're important tools, after all, that allow a trainer to get across a meaningful and serious message about the business and his or her practices within it.
Think of it like this: Most possible clients don't know or really initially care all that much about the trainer on a personal level. Rather, they know about the fitness issues which impact their own lives. In this regard, a well-designed card, with a good logo, can go a long way in assuring a customer who's considering hiring a personal trainer to help fix his or her fitness problems.
Remember that when a business is run professionally and avoids amateur hour stumbles, chances for gaining a customer can increase by as much as a full eighty-five percent, according to several studies which looked at cards and the ways in which they're used. "Business is business," as almost all of them said in so many words.
So then, what should be the minimum components needed to make up any effective card? Well, a prominently-featured name, for one thing. It should be properly presented, too. Save the nicknames and theatrical-sounding appellations for the infomercials. Gaining a customer should be treated as a serious activity, after all.
The job title needs to come next. It might be the case of the business being a one man or one woman entity, but the one man or one woman is still the person in charge, and the title needs to reflect this. It's perfectly acceptable to use "President/CEO," for example. Besides, it makes for good presentation when it comes to gaining possible customers. And even if the training business is run from the trunk of a car it's still a real world business, bottom line. So treat it like it is.
Always ensure correct contact information is on the card. Bad phone numbers or emails hurt the prospects for gaining those customers, after all. Also, any email address needs to be professional, and not of the prep school variety, like "weight.pumpingJim@xyzdotcom to use just one example. A professional business has a professional email address.
Producing personal training business cards that work isn't all that hard. There just needs to be proper attention paid to a few tried-and-true elements present on any effective business card, basically. When this requirement is observed in a sincere manner, the chance of acquiring customers can rise measurably.
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